marketing campaigns

By Douglas Andersson As a marketer, we have all attempted to create a viral marketing campaign, however, what precisely triggers virality still remains a mystery to many marketing professionals. Most times things on the web go viral…

It started with just a few hundred dollars. Entrepreneur Nakia Vestal escaped human trafficking as a teenager and began working at beauty salons and shops. After gaining experience and disliking her job opportunities, Vestal decided to go…

PHILADELPHIA (AP) — Philadelphia tourism official and LGBTQ advocate Jeff Guaracino, whose creative ad campaigns helped draw diverse groups of visitors to the city, has died at 48.Guaracino, the chief executive officer of Visit…

HARTFORD, Conn. (AP) — Connecticut's Office of Tourism announced Monday that the state is launching a $1 million winter tourism marketing campaign designed to help the industry, which has been hit hard during the pandemic.The new “The…