Connecticut marketing campaign hopes to boost winter tourism

HARTFORD, Conn. (AP) — Connecticut’s Office of Tourism announced Monday that the state is launching a $1 million winter tourism marketing campaign designed to help the industry, which has been hit hard during the pandemic.

The new “The State I’m In” campaign is designed attract both out-of-state and in-state visitors to attractions such as ski slopes as well as hotels, restaurants and other tourist-related businesses.

“Tourism is at its best when we reach a group of diverse audiences and help instill a feeling of curiosity and innovation about a destination,” Noelle Stevenson, director of the Connecticut Office of Tourism, said. “’The State I’m In’ campaign speaks to the vibrancy, energy and edginess of Connecticut’s tourism offerings. We’re confident this campaign will not only inspire residents and visitors to explore Connecticut this winter season but will exude a sense of newness about all we have to offer.”

The campaign, which runs through March 31, 2022, will include television ads that are scheduled to run during high-profile events including the Super Bowl, the Academy Awards, New Year’s Eve specials, and the Big East basketball tournament.

It also will include a social media campaign and billboard advertisements that will feature photos and captions from state residents, including celebrities and visitors.