Each fortnight, Stephanie Darling gets inside the head of an industry expert or media personality. This week, she talks to Anastasia Soare. Soare is the CEO of cosmetics company Anastasia Beverly Hills and in 1990 introduced a new brow-shaping technique, the Golden Ratio Eyebrow Shaping Method. I’m also a big fan of her Norvina Palettes, each featuring 25 shades.
“Beauty was never one size fits all and I love an increase in diversity.”
What I’m loving right now The creativity, individuality, inclusivity and acceptance in the modern beauty industry. Beauty was never one size fits all and I love an increase in diversity.
Beauty icon? My mother; she has such poise and class and is my ultimate entrepreneurial inspiration. Growing up in Romania, I spent a great deal of time at my family’s atelier, watching my mother fit clients to perfection. It was here that I first understood the concepts of balance and proportion.
The rules I live by Never give up, and never take no for an answer.
Top beauty tip The ABH Golden Ratio Eyebrow Shaping Method: brows should begin directly above the middle of your nostrils; they should end where the corner of the nostril connects with the outer corner of the eye; and the highest point of the arch should connect with the middle of the iris.
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Favourite colour Black, because I can accessorise with big jewellery or scarves.
Favourite exercise routine Workouts with my personal trainer. He’s ruthless.
I never the leave the house without Anastasia Beverly Hills Brow Wiz, $50, from Mecca.
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