TikToks

The claims are enticing. “Helps decrease belly fat.” “Improves ovulation.” “Prevents recurring UTIs.” “Reduces inflammation levels.” “Lowers cholesterol.” “Improves depression.”These splashy promises don’t appear on the side of a bottle, a…

It has only been a little under two years since TikTok Shop made its foray into Southeast Asia, but its rapid growth may just give Shopee and Lazada a run for their money.  While primarily known as a social media platform for short videos,…

Welcome to Music Business Worldwide’s weekly round-up – where we make sure you caught the five biggest stories to hit our headlines over the past seven days. MBW’s round-up is supported by Centtrip, which helps over 500 of the world’s…

MBW Explains is a series of analytical features in which we explore the context behind major music industry talking points – and suggest what might happen next.What’s happened?Ultra-popular short video app TikTok has become – for lack of a…

TikTok and other popular social platforms are increasingly becoming the primary sources of news for young people, surpassing the influence of journalists, according to a report released by the Reuters Institute on Wednesday (June 14).The…

“Just because someone’s over the age of 50 doesn’t mean they don’t have a sense of humour,” Lumby says. “It’s become a way of all generations connecting and finding their own tribes.”The Old Gays, who live in California, relate to this. “We…

TikTok has been ramping up its music discovery strategy over the past few weeks.Last month, the app launched a #NewMusic Search Hub, described as a “dedicated space for artists around the world to showcase their new songs and for fans to…

That beige flags are debatable may have helped the term take off on TikTok, a platform that prioritises engagement. Many of the videos are accompanied by heated comment sections, some of them tens of thousands of messages long, in which…

This Feb. 25, 2020, file photo, shows the icon for TikTok in New York. A former executive at TikTok’s parent company ByteDance has accused the tech giant of serving as…

Last year, MBW broke the news that tech giant ByteDance and its short-form video app TikTok were hiring for a number of highly-skilled specialists in machine learning and AI music creation in both the US and China.Now, a pair of new job ads…