Levis doesn’t wait long to get picked on Day 2
ROB MAADDI
Associated Press
KANSAS CITY, Mo. — Will Levis quickly got the call he waited on for 24 hours. Hendon Hooker had to sit around a few more hours to hear his name announced.After Bryce Young,…
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A pair of Levi’s that sold for $76K reflects anti-Chinese sentiment of 19th century
Contemporary Levi's jeans are displayed at a Kohl's store. A pocket on an 1880s-era pair of Levi's recently…
From indie kids to fiftysomething dads, what’s behind our Levi’s obsession?
James Dean gave them a bad boy image. Marilyn Monroe showed off their sex appeal. Elvis wore the first black pair, while Bruce Springsteen chose them for the cover of Born in the USA. Tony Blair hardly seemed to be out of them in No…
Globalisation is dead, warns the Levi’s CEO
The chief executive of Levi’s has declared globalisation “dead” following months of supply chain chaos and rising freight costs.Chip Bergh, chief executive of the 169-year-old denim brand, said: “Everybody knows the supply chain issues that…
She Was a Candidate to Lead Levi’s. Then She Started Tweeting.
Before 2020, Jennifer Sey, a top executive at Levi Strauss & Company and a leading candidate to be the company’s next leader, barely used social media. Two years later, Ms. Sey was out of a job, in part, in her telling, because of her…
No Ikea Shelves, No Levis: The Retail Exodus From Russia Is On
Ms. Townsend said that luxury brands may also be nervous about selling in Russia because, increasingly, many of the wealthiest people in the country were subject to sanctions.“Typically, when you go in to spend a lot of money on a very…
Deepika Padukone’s lifestyle brand to launch beauty, skin care products first
Deepika Padukone adds another feather to her entrepreneur cap with the announcement of launching a lifestyle brand ‘that is rooted in India yet global in its reach and appeal', the brand name along with beauty and skin care products are…