PÜR Expands Core Cosmetics Offerings with New Color Innovations

PÜR is dedicated to providing simplified yet powerful beauty essentials, and with these new innovations we are thrilled to expand our consumer’s core lineup of products, going beyond the complexion products they have known and loved for years and bringing every day, wearable color into the mix,

ATLANTA (PRWEB)
August 03, 2022

PÜR Beauty, the complexion authority known for its high-performance, multitasking clean beauty offerings, is proud to announce today the extension of its core collection with new color offerings, On Point Eyeshadow Palette and Silky Pout Creamy Lip Chubby. The brand will also be introducing a new Multitasking Essentials Best Seller Kit and travel-sized Tone Up Niacinamide Firming Eye Serum as part of its Fall 2022 lineup.

“PÜR is dedicated to providing simplified yet powerful beauty essentials, and with these new innovations we are thrilled to expand our consumer’s core lineup of products, going beyond the complexion products they have known and loved for years and bringing every day, wearable color into the mix,” said KC Giddings, Executive Vice President & General Manager of PÜR.

The On Point Eyeshadow Palettes are inspired and named after the days of the latter half of the week: Wednesday, Thursday, Friday and Saturday. Each of the four palettes features six highly pigmented and easy-to-blend matte, shimmer and metallic shades, allowing you to create customizable looks that take you from a soft, neutral weekday to a bold weekend. The skincare-infused formulas contain Turmeric Extract to brighten the appearance of dull skin and Pomegranate Enzyme for a soothing effect and added moisturization.

Silky Pout is a jumbo-sized, creamy lip pencil packed with good-for-you ingredients like Sunflower Seed Oil and Rosemary Leaf Extract that soften, moisturize, and protect lips while adding a natural flush of color. Available in four versatile, neutral shades, Blushing Rosé (Dusty Rose), So Peachy (Peachy Nude), Sugar Plum (Soft Berry), and Raspberry Spritz (Honey Pink), the multitasking formula can also be applied to the cheeks for a buildable blushing effect.

“PÜR’s new lip and eye products have already become staples in my own personal routine and are must-haves in my kit when working with clients,” said Jamie Greenberg, Celebrity Makeup Artist and PÜR Brand Partner. “The formulas are incredibly high quality, long lasting, and work beautifully on all skin tones and types.”

All products are officially available on purcosmetics.com, at Shoppers, SDM.com, Amazon and HSN.com. On Point Eyeshadow Palette, Silky Pout Creamy Lip Chubby and Tone Up Niacinamide Firming Eye Serum are also be available in-store at ULTA and on ULTA.com.

About PÜR:

Since the brand’s inception in 2002, we have redefined clean beauty with one mission in mind—to offer PÜR Beauties multitasking beauty solutions that support—never compromise—their lifestyle. Designed to accentuate your natural-born beauty, our complete product mix is backed by clinically proven technology to leave skin looking and feeling its best…long after the makeup comes off!

PÜR offers those of all ages, races and skin types high-performance beauty solutions and skin-loving products. By focusing as much on the ingredients left out of formulas as included, PÜR sets the standard for a better kind of beauty. From efficacious complexion and color makeup to transformative skincare, our skin-enhancing formulas are clinically proven to deliver. PÜR is proud to be cruelty free, paraben free, gluten free, talc free, petrolatum free, mineral oil free and SLS free.

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