PTI
Actress Bhumi Pednekar says there is pressure before the release of every film regardless of the platform it arrives on. While the fate of a theatrical release hinges on its box-office collections, a movie launching directly on OTT has to compete for views with global content available on viewers’ fingertips.
“On a digital platform, there is so much choice, so it has to be an incredible film to hold on to a certain audience. There is a lot of pressure. Also, people are very brutal with their opinions,” Pednekar said.
The 33-year-old actress, whose previous films Dolly Kitty Aur Woh Chamakte Sitare and Durgamati were direct-to-digital releases, added, “On digital platforms, you have to be really good to get love, like Shershaah. The pressure is there but just a different kind of pressure,” she added. Her latest release Govinda Naam Mera was released on a streamer. Also starring Vicky Kaushal and Kiara Advani, the comedy thriller is available for streaming on Disney+ Hotstar.
Pednekar has a diverse slate of upcoming films, including Anubhav Sinha’s socio-political drama Bheed with Rajkummar Rao, Bhakshak, backed by Shah Rukh Khan’s banner Red Chillies Entertainment, suspense drama The Lady Killer, opposite Arjun Kapoor, and a quirky thriller Afwaah with Nawazuddin Siddiqui.
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