Elizabeth Deterville looks at her new hairstyle courtesy of stylist Roberto Novo in an apartment Wednesday, May 5, 2021 in New York. Novo started offering older clients free haircuts during the coronavirus pandemic.
Andrew Langerman gets a haircut from Roberto Novo while friends Marena Erdogan, Elizabeth Deterville and Madelon Spier watch in Erdogan’s apartment Wednesday, May 5, 2021 in New York. Novo started offering older clients free haircuts during the coronavirus pandemic.
Marena Erdogan, left, and Roberto Novo laugh in Erdogan’s apartment Wednesday, May 5, 2021 in New York. Novo started offering older clients free haircuts during the coronavirus pandemic.
Elizabeth Deterville has pizza and soda with friends Marena Erdogan, Madelon Spier and Andrew Langerman after they got haircuts from stylist Roberto Novo in Erdogan’s apartment Wednesday, May 5, 2021 in New York. Novo started offering older clients free haircuts during the coronavirus pandemic.
Tulula, a French bulldog, receives a treat from her owner, hairstylist Roberto Novo, in an apartment in New York City on May 5, 2021. Novo started offering older clients free haircuts and “puppy love” during the coronavirus pandemic.
Hairstylist Roberto Novo is best known for his long list of celebrity clients. But during the pandemic, he’s also become known for his kindness, styling hair for older New Yorkers free of charge while his two French bulldogs keep them company.
Roberto Novo, left, styles the hair of Madelon Spier while his two French bulldogs keep them company in an apartment Wednesday, May 5, 2021 in New York. Novo started offering older clients free haircuts during the coronavirus pandemic.
NEW YORK (AP) — Roberto Novo has styled the hair of a constellation of stars, from singer Britney Spears to supermodel Naomi Campbell. But during the pandemic, he’s turned his talents to the heads of lesser known, older New Yorkers — and he’s done it for free.
The Argentina-born stylist welcomes them to his Manhattan apartment or visits them in their homes. His two French bulldogs keep everyone company. He calls his initiative “Free haircut and puppy love.”
It started last summer when he and his dogs visited a client who had been isolated for months due to the pandemic. Seeing how happy it made her, he asked if she had friends in her apartment building who might be interested in a free hairdo.
“It doesn’t get any better than that — bring some joy to senior citizens in these hard times,” Novo said. “People really suffer with this situation right now. So if God blessed me (to help) with a simple haircut, making somebody happy, that’s a gift.”
On a recent day, Novo and his stocky, smush-faced dogs — Machitwo and a pregnant Tulula — walked into Marena Erdogan’s apartment and quickly turned the living room into a salon.
Sitting on a couch in a black cape, Madelon Spier waited to get her hair styled.
“I think he’s miraculous, an artist … and we’re all pictures that he’s painting,” Spier said.
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