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3 Ways Custom Software Development Can Accelerate Your Business Growth

It is not surprising that almost all sizes of industries and companies are trying their hands on custom software development. Over the years, the need for custom software has increased for business.

Tailored software’s help users to fulfill overlapping needs of their customers.

If you look at applications like MS Office or G-suit, both these platforms provide basic communication tools for business whereas platforms like Salesforce facilitate a smooth order management process with reporting.

While these software’s have been crowd favorites, still businesses find some of their critical needs unmet. It is mainly because most of these applications are made for the mass crowd instead of specific or individual needs.

Sometimes, these gaps may become significantly alarming for a business and directly hamper their growth, scalability and operability.

This is where custom software development makes its grand entrance and wins the show. Custom or Bespoke software development helps businesses to assess their needs upfront and make a solution that can solve some of their most precise problems.

In this post, we are going to learn how custom development can truly change your business with the power of technology. Keep Reading….

Solves Specific Problems and Requirements

Every company has specific and unique needs. While operating a business a company may face many challenges which could hamper their growth.

For example, you may have issues with security in your both internal and external database. Or perhaps you are a retailer or eCommerce business who wants to interact with customers in a more personalized way.

Like you may want to totally customize and keep all your email contacts in-house rather depending on features and database of a third party marketing software.

Moreover, you may want to optimize your work tracking system within your organization to ensure more efficiency.

There are lots of things a company may need help with to achieve their business goals.

Custom Software Development is a method where you as a company, can lay down all your needs in your own way and let the developers structure it according to your requirements.

Custom software doesn’t come with a set of fixed features unlike SaaS or PaaS. These are tools that will help you to meet the key concerns or needs of your business.

A tailored software development process includes proper assessment of key pain points in your business and hidden risks.

If you have issues that do not have any existing or ready-made solution, custom digital or software solutions are the best choice for you.

Surprisingly cost efficient solution

There is a common belief that developing a custom software tailored to your needs may cost you more!

But the truth is, when you are trying to digitize any specific needs or solve any problem in your business, a custom software is a far more cost effective choice.

If you are a mid-level business but want a complete CRM to manage your sales and marketing, what type of software do you use?

Salesforce is one of the first names that comes in-to our mind.

But the problem with software like Salesforce is, it does not only come with features that you need. It will also include tons of other functionalities that may be irrelevant to your business.

Yet, you will have to pay thousands of dollars for something that you will never use.

On the other hand, a custom software is made totally based on your requirements. It will only have features that you need and use with the option to scale in future.

As far as the development cost is concerned, multiplatform full stack development companies like Doodle Inc. hire expert developers and are able to reduce around 70% of your overall development cost.

Hiring an offshore team to build a software for your business is a much more practical option to keep the development cost under control.

Keeps the gate open for scalability

Well, ready-to-use solutions are good when you do not have a long term plan or won’t mind sharing the same platform with other users outside your business.

But as a business, that would be very unlikely and risky.

You have to keep in mind that the market and customers are too hard to predict. What is working now may not work next day.

So getting caught off-guard without any prior alarm is very common with SaaS or PaaS solutions.

With custom or bespoke software, one of the biggest advantages is the freedom of scalability or customization you can make at any given time.

Let’s say there is a new amendment in the GDPR which prevents you from performing certain actions in your marketing approach.

But your ready-made solution does not allow you to make those changes.

Either you have to wait till your vendor makes those changes to comply with the GDPR or have to switch to another platform quickly.

It will not only interrupt your business but also going to waste a lot of time as you have to go through a migration process from scratch.

On the other hand, a custom made digital solution will allow you to quickly adapt to changes and implement them as you will have complete authority over the product.

Final Thoughts:

Custom Software’s have some setbacks as well. There are always two sides of the coin. Like it may be expensive for businesses which do not have a long term planning or just want to keep moving with the flow.

But if you are truly serious and want to grow your business, digitizing your entire business with tailored solutions have no alternatives.

The more specific you are in terms of operating your business, the more organized you would be in making decisions faster.

Hence, before signing up for any ready-made platforms and sharing your valuable business information with them, you have to compare the pros and cons of both readymade solutions and custom software.

Depending on the type of your business, you will have to choose the right way of using technology in your business.