Melbourne delivery service YourGrocer, which allowed customers to order from independent retailers and fresh food producers, has announced it is shutting down on Friday.
It caps a terrible year for food delivery services, which have been battered by rising food and petrol prices, investor scepticism, and higher interest rates. Start-ups Quicko, Voly and Send collapsed earlier this year and established gig economy company Deliveroo pulled out of Australia in November.
YourGrocer chief executive Morgan Ranieri told customers this week that company was going out of business.Credit:Paul Jeffers
YourGrocer founder and chief executive Morgan Ranieri told customers the company, which was founded in 2013, was closing in an email on Wednesday evening.
“It is with a heavy heart that we must announce that YourGrocer is closing down for good as a company this Friday Dec 16th,” Ranieri wrote. “This will be our very last day of deliveries. As hard as we’ve tried, we cannot keep the company going any longer so have been forced to cease operating.”
He said all orders from Monday would be cancelled, thanked customers for their support, and encouraged them to get in touch with independent merchants directly. “We sincerely apologise for the inconvenience and disappointment,” Ranieri said.
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As late as Tuesday YourGrocer had been emailing customers with information on Christmas orders. It had previously reduced its delivery schedule and in November sought crowdfunding to support its business on a platform called Birchall.
YourGrocer was contacted for comment.
Food delivery services boomed during the pandemic when lockdowns prevented customers going to restaurants and low interest rates made investment plentiful. But those trends have reversed this year.
The best funded local delivery start-up, Milkrun, announced a new product this week as it seeks out new revenue sources: deliveries from independent fresh produce retailers, much like YourGrocer attempted.
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