Xbox is coming to Gamescom in August, and the company’s marketing boss has begun to hype the event. Aaron Greenberg said on Twitter that Microsoft’s teams have been working hard on the Xbox show floor presence “and more” for this year’s Gamescom.
Greenberg went on to say that Gamescom 2023 will be “a special year.” He said he’s excited to share more details around Xbox’s plans for Gamescom in the time ahead.
Excited to be heading back to @gamescom this year to see so many faces familiar and new. Our teams have been working hard on our show floor presence and more. This will be a special year, looking forward to sharing even more details soon! ????????♂️????U https://t.co/5MslwpJUk7
— Aaron Greenberg ????????♂️????U (@aarongreenberg) July 5, 2023
Microsoft held an hours-long Gamescom livestream broadcast in 2022, and it was the company’s first time back at the show since 2019 due to the pandemic.
There is no word yet on what to expect from Xbox at Gamescom 2023, but Greenberg saying it will be a “special year” might suggest the company has some news on tap. Alternatively, Greenberg may simply be doing his job, which is to hype most everything that Xbox does. Gamescom will also feature Microsoft subsidiary Bethesda as an attendee.
Microsoft will seemingly have something to celebrate in August if the FTC clears the company’s bid to buy Activision Blizzard in the US. Closing arguments were made last week, and now the industry is waiting and watching out for the judge to hand down a decision. No matter what happens with the proposed merger, Microsoft has said it will press forward.
Gamescom 2023 runs August 23-27, which is right before Starfield launches on September 6. Whether or not the game will factor into Xbox’s plans remains to be seen.
Outside of whatever Microsoft is doing at Gamescom, the event’s Gamescom Opening Night Live event will take place on August 22, with news and reveals expected.
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