What is Twitter’s golden tick? How much does it cost and what are its benefits? | Digit

Twitter is rolling out Golden Tick to official organisations. So, while individual accounts have blue ticks, organizations will get a golden tick and that’s how you can differentiate them.

Twitter is rolling out Golden Tick to official organisations. So, while individual accounts have blue ticks, organizations will get a golden tick and that’s how you can differentiate them. This follows the relaunch of the Twitter Blue service. Blue costs ₹999 a month. But, how much does the Twitter golden tick cost? And what are its benefits, if at all any? Let’s break it all down here.

What is Twitter Golden Tick?

Twitter Golden Tick is just an indication that the organisation with it is officially verified to be a legit entity. When you click on the Verified button next to the account handle, it shows the account is an “official business on Twitter”.

How much does Twitter Golden Tick cost?

In case you are wondering, yes, Twitter Golden Tick is part of Twitter Blue which took rebirth yesterday. More specifically, organizations that have paid for Twitter Blue for Business get the golden checkmark instead of the blue one.

In a few months, we will remove all legacy blue checks. The way in which they were given out was corrupt and nonsensical.

— Elon Musk (@elonmusk) December 12, 2022

So, Twitter Golden Tick doesn’t cost anything extra.

Twitter Golden Tick benefits

With the Golden Tick, organizations will be getting the Twitter Blue benefits such as:

– Ability to edit tweets 

– Longer video uploads up to 1080p quality

– reader mode for a distraction-free reading experience

– 50% lesser ads

– Quicker access to new features

However, be it an organization or person, you need to undergo a review process and only when you are approved, you get this golden/blue tick.

Incidentally, these won’t be the only identity marks that Twitter is working on. In a recent post, it mentions of an Official profile label for government accounts (institutional accounts, elected or appointed officials, and multilateral organizations)*, certain political organizations such as political parties, commercial companies including business partners, major brands, media outlets and publishers, and some other public figures.

Also,  “state-affiliated media and government accounts” could get a “unique label” going forward.

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