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“Given this stance, coupled with the time and money we had already invested, there was little option but to bring the matter before the courts, which we did in March 2021.”
Noumi has said Sunday Collab’s claims are “without merit” and claims for lost profit are “wholly unsupportable”, and will defend the action.
“Noumi also considers the quantum of Sunday Collab’s alleged losses are misconceived and will not succeed, particularly given: Sunday Collab provided little or no demonstrable relevant previous distribution experience in connection with dairy or plant-based beverages; the highly competitive nature of the market in Europe; and the significant disruption caused by COVID-19 and broader economic challenges which affected, and continue to affect supply chains and distribution networks.”
Noumi secures funds to pay off Blue Diamond settlement
The Sunday Collab lawsuit is the latest among a string of legal battles Noumi is embroiled in, including two class actions (that have been merged into one proceeding), a countersuit from former auditor Deloitte, and a settlement with US almond grower Blue Diamond that it is now one step closer to resolving.
At an extraordinary general meeting on Wednesday morning, the overwhelming majority of Noumi’s shareholders approved the company’s proposed sale of its 9.4 per cent stake in Australian Fresh Milk Holdings (AFMH) for $1.45 per share, or $29.6 million to pay off the remaining sum owed to US almond grower Blue Diamond.
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“Approximately $25 million of the proceeds from the sale will be allocated towards Noumi’s obligations under the settlement agreement … with the balance of $4.65 million to be used for general purposes including expenses related to the transaction,” said Noumi chair Genevieve Gregor.
Noumi’s shares sunk by more than 5 per cent to close the session at 26 cents.
The dispute with Blue Diamond began in January 2020 over unpaid invoices. It escalated in September that year when Blue Diamond sued for fraud and breaching their licensing agreement by manufacturing nut-based beverages including Milklab and another brand, Australia’s Own.
Noumi (then known as Freedom Foods) responded by filing its own proceedings against Blue Diamond, arguing it hadn’t breached their licensing agreement, that Blue Diamond engaged in misleading and deceptive conduct, and was not acting in good faith.
The matter was eventually settled in January 2022 through US arbitration, after the Full Federal Court blocked Noumi’s attempt to have the matter thrown out of court.
Starting from September 1, 2022, Noumi will pay the $US18 million ($25.7 million) owed in quarterly instalments of $US1.125 million across four years.
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