Times Professional Learning, IIM Kashipur announce Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics – Times of India

The 10-month programme for mid-senior level professionals from marketing, sales, marketing analytics domains will help them gain essential skillsets and build capabilities to become future leaders.

Times Professional Learning (TPL), under its brand The Second Wind (TimesTSW) and Indian Institute of Management (IIM) Kashipur have announced the Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics.

The programme covers key subject areas such as Qualitative Research in Marketing, Market Sizing, Neural Network Analysis, Market Segmentation using Cluster Analysis, among others. It is designed to help professionals gain a competitive edge with a comprehensive understanding of making strategic decisions, learn crucial analytical skills, and apply strategic thinking to drive growth.

Eminent faculty and experts from the industry will deliver the lectures as learners will also experience a three-day immersive session at the institute during the programme. Executives interested in enrolling for the Post Graduate Certificate Programme in Advanced Marketing Strategy and Analytics can register on: PG Certificate Programme in Advanced Marketing Strategy & Analytics – TimesTSW. The TPL platform will deliver this programme seamlessly through class exercises, presentations, take-home exercises, simulations, case studies etc.

According to research firm VMR, the Marketing Analytics market size valuation was pegged at USD 3.01 Billion in 2019 is projected to reach USD 6.92 Billion by 2027, growing at a CAGR of 12.9 per cent from 2020 to 2027. The Market Research Future (MRFR) has predicted the global data analytics market size to reach USD 132,903.8 million at a 28.9 per cent CAGR from 2016 to 2026 in February 2021, while the employment aggregator Glassdoor suggests that India’s average salary for a Marketing Data Analyst is ₹5,65,719.

Speaking on the announcement of the programme, Sunil Sood, Chief Business Officer – Executive Education, Times Professional Learning said, “Times Professional Learning understands the need for managers to build competencies to become future-ready. We are pleased to offer our learners this programme along with IIM Kashipur that will truly propel their professional ambitions.”

Prof. Utkarsh, Program Coordinator and Chairperson, Marketing, Indian Institute of Management Kashipur said, “The programme will strengthen the strategic marketing and analytical capabilities in preparing learners to lead their organisations effectively. The programme is ideal for mid-level professionals who want to develop a strategic approach to create avenues for growth in their organisations and accelerate their careers to senior roles by applying strategic thinking and analytical skills to drive business growth. It will also assist managers aiming to be future leaders to analyse the competition, devise and implement marketing strategies, and defend market share in a fiercely competitive business environment.”

Applicants who have completed a diploma (10+2+3), degree, or two-year master’s degree from a recognised university from any discipline along with a minimum of three years of work experience will be eligible for the course. The Applicants who complete the programme successfully will receive a certificate and the Executive Education Alumni Status of IIM Kashipur.

About Times TSW:

TimesTSW (The Second Wind) is a brand of Times Professional Learning that provides a learning ecosystem of executive education for working professionals. It offers programmes that address the growing demands of Industry 4.0 through learner-centric, innovative, industry-relevant, role-specific, and technology-supported solutions.

TimesTSW has brought a paradigm shift in executive education through its approach, curricula, pedagogy, teaching methodology, engagement, and mode of delivery, as well as assessment and evaluation metrics. TimesTSW endeavours to make world-class education assessable to aspiring learners through strategic collaborations with the country’s best academic institutes to offer executive education programmes for working professionals who pursue continuous upskilling by upgrading their professional qualifications.

About IIM Kashipur:

The Indian Institute of Management Kashipur is a second-generation IIM set up by the Government of India in 2011. It aspires to achieve excellence in management education by using innovative teaching methods, promoting high quality research, and practicing sustainable leadership. The institute develops socially conscious, competent, and ethical business leaders and researchers capable of critical thinking, innovation, and entrepreneurship while being inclusive and focusing on both regional development and internationalisation. IIM Kashipur is committed to its four core values: collegiality, transparency, green consciousness, pro-active engagement with all stakeholders.

Our strategic goals include improvement of the academic ecosystem; synergy between educational theory, practice, and research; promotion of innovation, entrepreneurship, and public service; empowerment of local stakeholders; upliftment of economically challenged sections of the society; and gender diversity. The institute fosters academic excellence through its MBA & EMBA programmes, Executive Education, Doctorate Programmes, along with Executive/Management Development, Short Duration Programmes and Postgraduate/Executive Certificate Programmes. The institute has partnered with several PSUs, Ministries, National Academies along with several state and central government institutions.