This Gmail Trick Will Help You Manage Subscriptions And Spam Messages – SlashGear

By simply appending your Gmail username with a “+” symbol followed by a keyword or phrase, you can create an email alias and use it to perform a quick sort of your incoming messages. You can use these Gmail aliases to sign up for accounts on various websites or assign one for a specific group of contacts to use to send you messages. For example, if you frequently shop at Old Navy and would like to create an account on their online platform, instead of using “[email protected],” you can assign “[email protected]” to be your username for the site. In turn, Old Navy will use [email protected] to send you any future order notifications and promotional materials, which will then be automatically be diverted to your actual Gmail address.

After signing up for an account somewhere online using an altered Gmail address, you can use that alias to create a Gmail filter. To do this:

1. Log into your Gmail account on a computer and hit the search bar’s right-side icon to expand search options.
2. In the “to” field, type in the Gmail alias you’re creating a filter for and then hit “Create filter.”
3. Choose a task to execute, such as “Delete it” or “Mark as read.” You also have the option to mark the box next to “Also apply filter to (x) matching conversations.”
4. Click “Create filter” again.

Once you’ve completed these steps, Gmail will automatically do what you programmed the associated filter to do the next time you receive emails sent to a particular alias.