The Sydney Morning Herald has extended its lead as the country’s biggest masthead, with more than 8.4 million readers across digital and print over the past year.
Roy Morgan figures released on Monday show the Herald was the go-to destination for newsreaders as they dealt with rising coronavirus cases and other key events affecting NSW in the 12 months to March 2022.
The average print readership was 2 million readers across an average four-week period, while The Herald’s digital audience averaged 7.5 million. The total audience fell 1.8 per cent to 8.4 million.
The combined figure makes The Herald the largest publication in the country, ahead of The Australian (with an average readership of 5.1 million) and Rupert Murdoch’s The Daily Telegraph, which has an average readership of 4.6 million – a 5.3 per cent fall on yearly basis.
The Saturday edition of The Herald is the most widely read, with an average of 474,000 readers. The Monday to Friday print edition has an average of 357,000 and The Sun Herald’s average audience has grown to 452,000.
The Herald is also the most popular newspaper in NSW, with an average 4.4 million readers. More than a third of all online readers choose The Herald for their news.
The Herald’s sister publication The Age is the second most read masthead in the country with 6.1 million readers. The Australian Financial Review, which is owned by Nine Entertainment Co (owner of this masthead), grew 6.7 per cent in the latest report to 3.5 million readers.
The fastest growing newspaper, according to the most recent data, is Kerry Stokes-owned publication The West Australian, which grew its audience 19.4 per cent to 4.6 million.
This is the fourth round of figures to be released under new measurement provider Roy Morgan. The data covers all news brands and digital news websites and audiences on Apple News and Google News.
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest Business News Click Here
For the latest news and updates, follow us on Google News.