The Samsung Gaming Hub Hopes To Capitalize Upon Ever-Improving Cloud Gaming Tech

Earlier this month, Samsung and Xbox revealed that Xbox Cloud Gaming is joining the likes of Stadia, GeForce Now, and Utomik as another game-streaming service offered as a part of the Samsung Gaming Hub, a new update coming to all 2022 Samsung smart televisions on June 30. I had a chance to sit in on a demo to learn the ins and outs of the new hub and play Halo Infinite and Flight Simulator to get a sense of how the new gaming hub works. 

Beginning with this update, 2022 Samsung TV owners can access distinct media and gaming hubs. The Media Hub has been re-optimized from its previous iterations to focus on video apps such as Hulu, Netflix, and Amazon. However, the big addition to the upcoming TV update is the Gaming Hub. In this all-new section, you can access a special screen designed specifically for gamers – in particular, cloud gamers.

After pairing the controller of your choice (PlayStation, Xbox, and many third-party Bluetooth controllers work), you can access your library of Xbox Cloud (available through Game Pass Ultimate), Stadia, GeForce Now, and Utomik cloud titles. In addition, Xbox Live chat is available at launch, while potentially more chat options are coming at launch or shortly thereafter.

At the top of the screen, you see the games you most recently played across all your cloud-gaming platforms – at least the supported ones mentioned above. When I ask the Samsung team if PlayStation’s new investment in cloud streaming through the consolidation of its PlayStation Plus and Now services means we’ll see it on the TVs, the team was tight-lipped, saying it was focusing on Xbox for this meeting (it absolutely feels like a pipe dream at this point, seeing as how Sony likely wants you to buy their consoles and their TVs). Still, I love how if you have Game Pass Ultimate and entitlements through Stadia, those games from multiple services appear in the same “Recently Played” queue. Once you select the game you want to play, you’re able to transition seamlessly to the service through which that game is playable through.

Beneath that row is an Apps and Devices panel, where you can access physical consoles and devices connected to the TV’s HDMI ports. In this demo, I see an Xbox logo appear, but the team tells me that if I were to connect a PlayStation or Switch, those logos would also show up here. Unfortunately, the games you play on your local console hardware do not appear on the “Recently Played” row; the team tells me there are several technical hurdles for that, but having one “Recently Played” queue for all your systems connected to that TV would be the real dream. Also on the screen are rows for featured videos pulled from YouTube Gaming, special collections that gather your cloud library into genres, and special game detail pages that point you to services where the game you want to play is available.

At the end of the demo, I went hands-on, playing through about 10 minutes of Halo Infinite’s campaign and flying over down the Hudson River in New York, and landing at Newark Liberty International Airport in Microsoft Flight Simulator. It’s important to note I was playing on a hard-wired connection on a private network at Summer Game Fest. However, based on this use case, the latency and resolution were surprisingly good. My brain took a second to adjust to the slight input latency with Infinite, but after a minute, I was grappleshotting onto enemies and taking them out with the same efficiency as I do on my home Xbox. Flight Simulator was of particular interest, seeing as how that game so heavily utilizes the cloud for streaming its data, even on local copies, and because it’s one of the few new-gen-only titles from first-party Xbox. The title handled admirably on the Samsung display on which I was playing, with only minor hitches popping up in the photorealistic version of Manhattan I flew over.

I’m still not 100 percent sold on cloud gaming – I’d much rather play a local copy of a game for better resolution and less latency – but the Samsung Gaming Hub feels like it’s on to something, particularly for the crowd that wants to buy a new TV, but either can’t afford or can’t find a new console. I’m not yet in the market for a new television, but thanks to dedicated space geared specifically towards the activity I perhaps do the most on my current screens, I’ll definitely give Samsung TVs a look when the time rolls around; and with the game-streaming technology steadily improving, who knows? Maybe by the time I need a new TV, I’ll further buy in on that delivery method.