As a quick aside during the lengthy presentation, Tesla announced that its customers in Texas will get access to an optional $30 per month unlimited home charging plan starting in or around July 2023. The plan will specifically involve unlimited charging overnight at one’s home, with the automaker noting that the state “has a ton of land” and that “the wind blows at night.” By offering this affordable unlimited offering, Tesla hopes to encourage its customers to charge their EVs at home during the nighttime hours using renewable energy, ultimately representing one step of many in the societal shift toward greener options.
Tesla made it clear that this is just part of a wider plan to incentivize Tesla ownership and the use of green energy in general, though whether it will ever make its way to your own market remains to be seen. In this case, the company is able to offer the deal because of the huge quantity of inexpensive electricity generated by windmills in the state. The concept of incentivizing customers to offload resource consumption to more ideal times isn’t new, of course — Elon Musk’s Starlink satellite internet service will soon implement a daytime data cap but allow for unlimited overnight downloading, for example.
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