WPP, Like Ad-Company Rivals, Says It Expects 2023 Growth
WPP
PLC is the latest major advertising holding company to say it expects continued growth in 2023 as clients keep spending on its services.
The London-based company—which…
Browsing Tag
WPP.LN
Ad Firms Predict Slower Advertising Growth for 2023
Major advertising forecasting firms say global advertising growth in 2023 will be slower than previously predicted.
Media owners’ ad revenue will grow 4.8% to $833 billion next year, according to a new…
WPP Credits E-Commerce, Digital Growth for ‘Outstanding Year’
Advertising giant
WPP
PLC said Thursday that its 2021 like-for-like net revenue was up 12% from 2020 and 2.9% from the pre-pandemic year of 2019, driven by strong demand for digital…
Advertising Market Keeps Growing Much Faster Than Expected, Forecasters Say
The advertising market is continuing to expand much more quickly than forecasters earlier predicted.
Global advertising spending will grow 22.5% to $763.2 billion this year, excluding U.S. political ad…