PR strategy

Opinions expressed by Entrepreneur contributors are their own. Product launches are always a mix of emotions. They're challenging but also exciting — especially when you see the product that you have been working on finally get…

Opinions expressed by Entrepreneur contributors are their own. In the fiercely competitive world of real estate, establishing a reputable brand and gaining clients' trust is crucial for success. While many real estate agents…

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) plays a pivotal role in shaping a company's image, managing its reputation and building strong relationships with stakeholders. However, there…

Opinions expressed by Entrepreneur contributors are their own. You've just launched your dream business. You've been diligently marketing your products on social media, optimizing your website for SEO and preparing your…

Opinions expressed by Entrepreneur contributors are their own. One of the most popular questions from a company hiring a PR agency is what journalist contacts they have and how deep their relationships are.While it's…

Opinions expressed by Entrepreneur contributors are their own. Love him or loathe him, there's no doubt that Elon Musk is one of the most successful and influential entrepreneurs of his generation — if not all time.Whether it's…

Opinions expressed by Entrepreneur contributors are their own. What is the most important aspect of marketing for a brand looking to build its online visibility? Search engine optimization (SEO)? Search engine marketing (SEM)?…

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) agencies and firms have long been instrumental in shaping the public image and reputation of their clients. Traditionally,…

Opinions expressed by Entrepreneur contributors are their own. Companies looking to partner with external public relations (PR) agencies to help manage communications and brand reputation should know a few…

Opinions expressed by Entrepreneur contributors are their own. With 20 years of PR experience under my belt, I've gotten good at spotting common mistakes among well-intentioned clients looking for broader…