persuasive

In pursuit of a more ethical world, people in business and society speak out to criticize groups for wrongdoing and call for them to change their harmful ways: Activists demand justice for victims in their campaigns, employees might call…

Express News Service Nothing is what it seems like’, ‘There is more to what meets the eye’, and ‘People are never as good or as bad as we think they are’. These ubiquitous quotes, which act as a sobering reminder of…

Credit: CC0 Public Domain Each day, messages from Nigerian princes, peddlers of wonder drugs and promoters of can't-miss investments choke…

Trying to understand people we disagree with can feel like an effort hardly worth making, particularly in contentious political environments in which offering even the smallest olive branch to the opposition can be perceived as betraying…

Opinions expressed by Entrepreneur contributors are their own. Persuasive copy can benefit your business in a number of contexts and situations. It could help you win more conversions on a landing page of your website. It…

It might seem that video would be a singularly influential medium for spreading information online. But a new experiment conducted by MIT researchers finds that video clips have only a modestly larger impact on political persuasion than the…

Pepper is a socially interactive robot used by a team in the Autonomous Systems and Biomechatronics Lab at U of T Engineering to study persuasion and authority in…