Markets/Marketing

Most global executives think greenwashing is widespread in their industry, and despite customers becoming more vocal about preferring sustainable brands, many companies are cutting corners on their environmental,…

United Airlines Holdings Inc. has turned to an apt pitchman for a new advertising campaign touting the environmental benefits of jet fuel made from waste: Oscar the Grouch. But the “Sesame Street” character’s…

Americans are encountering more problems with companies’ products and services than ever before, and a higher proportion of them are actively seeking “revenge” for their troubles, a new study has found.Some 74% of the 1,000 consumers…

From car dealerships to political-action committees, organizations big and small are striking endorsement deals with college athletes—known as name, image, likeness arrangements—that despite marketer enthusiasm remain a largely untested…

Brewer Anheuser-Busch InBev SA has scored at least a temporary win in the long-running battle over light beer brands’ marketing claims.BBB National Programs’ National Advertising Division, an ad-industry self-regulatory group, determined…

Supply-chain snarls are fading from among the top challenges facing some U.S. companies as freight congestion eases, shipping costs fall and factories in Asia are freed from Covid-19 lockdowns. The…

Roughly one year ago, a handful of crypto heavyweights made swaggering debuts on the Super Bowl ad roster, airing costly commercials with messages like “Don’t miss out” (FTX) and “Fortune favors the brave” (Crypto.com). Then came the swoon…

The job market for information-technology professionals shrank in January for the first time in over two years, a sign that IT staffers are facing the same scrutiny as workers in other positions and sectors as companies slow spending. The…

Publicis Groupe SA said Thursday that organic revenue grew 9.4% in the fourth quarter as its data and technology services continued to capture a shift in client spending. The…

The world’s two biggest shipping lines said they would end their vessel-sharing partnership in 2025, a move that will shuffle a lineup of global alliances as demand for trade is weakening. A.P. Moeller-Maersk…