Marketing Strategies

Opinions expressed by Entrepreneur contributors are their own. Barbie, the iconic doll that has captured the hearts of millions worldwide for over six decades, was created by businesswoman Ruth Handler, the co-founder of…

Opinions expressed by Entrepreneur contributors are their own. Generative AI — when harnessed correctly — has the potential to revolutionize the way companies operate, innovate and compete. But one question still remains: How…

Opinions expressed by Entrepreneur contributors are their own. Public messaging strategy for any startup or business must include a broad, audience-capturing strategy designed to build and keep a solid customer base. As…

Opinions expressed by Entrepreneur contributors are their own. You're here because your marketing strategy is not working.Every company depends on marketing to support growth. An effective marketing strategy can turn…

Opinions expressed by Entrepreneur contributors are their own. Bureaucrats love their key performance indicators (KPIs) – metrics that presumably allow them to gauge the health of various business activities. And to be fair,…

Opinions expressed by Entrepreneur contributors are their own. When ecommerce activity skyrocketed during the pandemic, many were quick to call it the death of brick-and-mortar retail. But now that the 20%+ growth rates in…

Opinions expressed by Entrepreneur contributors are their own. In today's digital age, creating a magnetic brand presence is the key to success. With 65% of the population being visual learners, adding captivating imagery to…

Opinions expressed by Entrepreneur contributors are their own. In 2013, I made a life-changing decision. I decided to "take a break" from my dream job, which while amazing, was also fast-paced and demanding. I gained invaluable…

Opinions expressed by Entrepreneur contributors are their own. In the context of search engine optimization (SEO), a content strategy refers to the whole process of organizing a website's material by topic in order to maximize…

Opinions expressed by Entrepreneur contributors are their own. A company profile is like a virtual handshake that introduces your business to the world. But it's more than just an introduction. An effective company profile can…