Marketers

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Opinions expressed by Entrepreneur contributors are their own. Navigating uncertain and dynamic economic conditions can challenge even the most seasoned marketing teams. When turbulent economic times hit, all…

Opinions expressed by Entrepreneur contributors are their own. Successfully navigating the ever-evolving world of marketing necessitates a strong understanding of consumer demographics. The ability to tailor…

Opinions expressed by Entrepreneur contributors are their own. Both Google and Bing have had momentary setbacks in the rolling out of AI-powered search, but the writing is clearly on the wall. A seismic shift is…

Opinions expressed by Entrepreneur contributors are their own. Storytelling is a powerful tool that marketers use to engage their target audience and create a connection between the brand and the customer. In…

Opinions expressed by Entrepreneur contributors are their own. We've all heard the interview question, "Where do you see yourself in five years?" Marketers routinely take that question and apply it to their marketing…

ChatGPT is a chatbot that was launched by OpenAI in November 2022. Credit: Shutterstock The recent release of the ChatGPT chatbot in…

Federal Trade Commission guidelines for advertising health-related products just got a big refresh—and they could be a rude awakening for marketers making overzealous claims about products such as supplements or health apps. The agency in…

At the height of the Covid pandemic in December 2020, marketing executive Katie Klumper called former colleague Vikram Tank with a request that had nothing to do with her day job: Would he team up with her to start a business selling…

ORLANDO, Fla.—An opening session of a major marketing conference this week included a quick mention of a conversation many industry executives expect to be having soon.“In the next few months, if you have not already been asked, you’re…