Google is aiming to replace third-party cookies with its new FLoCstandard for showing you relevant ads online. FLoC stands for Federated Learning of Cohorts. Google claims that this new tech offers better privacy for users while tracking…
Google wants to change the way we're tracked around the web, and given the widespread use of its Chrome browser, the shift could have significant security and privacy implications—but the idea has been less well-received by companies that…
Advertisers want to be effective in the content they push to consumers, but the latter must be given the ability to opt-out if they do not want personalised advertisement. This remains…