eyetracking

Up to half of consumers may decide to pour perfectly good milk down the drain based solely on their glance at the date label on the carton, a new study suggests. Researchers using eye-tracking technology found that 50% of study participants…

Credit: University of Glasgow A new study exploring how mobile devices can be controlled solely by the movements of users' eyes could offers…

Mariantonieta Gutierrez Soto, assistant professor of engineering design in the Penn State School of Engineering Design and Innovation, uses Tobii eye-tracking glasses…

We all do it: that high-pitched, sing-songy voice that spills out of your mouth whenever a baby is around. Caregivers have long used this playful, emotional, exaggerated form of speech -- called "motherese" -- to capture their children's…

Eye-tracking software has been under development for at least two decades, and one of the leading companies in the domain is a startup success case from Sweden’s Stockholm area. Tobii, which now employs more than 600 people around…

Swedish company Tobii has revealed it is negotiating with Sony to potentially serve as its eye-tracking tech partner. Assuming the two reach a business agreement, Tobii says it’ll provide the…

One of the hallmarks of the human condition is empathy. So what happens when machines become adept at knowing how you're feeling? That reality is…