Tag Heuer Keeps Making Expensive Smartwatches, But Is Anyone Buying?

For the price of a decent gaming PC, TAG Heuer promised high-end performance combined with an elegant look and an innovative set of features. The Calibre E4 watches were announced with the promise of a number of watch faces, ranging from a wellness tracker to a futuristic, colorful animation. Customers could also opt for a more classic mechanical watch face look based on the many watches TAG Heuer has released over the past 160 years. There were (and are) both sporty looks and elegant, timeless options to choose from.

In terms of features, both the 45mm and 42mm models were announced with a wide range of fitness tracking options. Once set up, these watches can be connected to a smartphone to help plan workouts; they also track your steps, calories burned, and real-time heart rate. A newly added feature with this line was the ability to visualize workouts, guiding users through their entire exercise routine, and reminding them when to take a break as well as when to start the next set. 

It’s hard to deny that the feature looks fancy, but it’s nothing that couldn’t be replaced by a cheaper watch and a free exercise video on YouTube. However, there is the added freedom of not needing a phone or a TV — all the information is displayed right there on the Calibre E4 watch.

TAG Heuer claimed that the watches offer extra-bright screens that work in full sunlight and they come with a charger that can double as a discrete night-time clock as well as a watch stand. Once these watches hit the market, TAG Heuer suggested that users could pick from a number of leather and steel straps to customize their watch further, and there are plenty of colors to choose from.