Advertising Spending

Businesses’ and consumers’ annual global spending related to the metaverse could reach $5 trillion by 2030, according to a new report from consulting firm McKinsey & Co.E-commerce in the metaverse will comprise some $2 trillion to $2.6…

Google parent Alphabet Inc. GOOG -3.04% posted slower sales growth as global economic turmoil disrupted digital advertising spending, which has already been easing…

The advertising market is continuing to expand much more quickly than forecasters earlier predicted. Global advertising spending will grow 22.5% to $763.2 billion this year, excluding U.S. political ad…

State Farm Mutual Automobile Insurance Co. rolled out an augmented-reality treasure hunt last week targeting football fans, the latest company to use nonfungible tokens as a way to reach potential customers with a new medium. In the State…

A top advertising-industry observer expects elections this year and next will see political ad expenditures of roughly $9 billion, more than doubling the amount spent in the 2018 midterm cycle.The spots are also likely to increasingly…

Second-quarter results coming up in a few weeks from ad giants Facebook and Google parent Alphabet could suggest the bark of Apple ’s iOS privacy changes was worse than their bite. But investors shouldn’t get too comfortable:…

Advertising is coming back strong. The current rate of ad-spending growth is likely to be the fastest in the postwar era, according to Brian Wieser, president of business intelligence at ad-buying giant GroupM, and comes as many companies…