File picture of Sylvester da Cunha, creator of Amul advertising campaign during the launch of the book, ‘Amul’s India’
| Photo Credit: PTI
Sylvester daCunha, the marketer who created the popular Amul girl, passed away in Mumbai Tuesday night.
Jayen Mehta, Managing Director of Amul marketer Gujarat Cooperative Milk Marketing Federation Ltd, termed the passing of daCunha a big loss to the advertising industry.
“He is the man behind the Amul girl. He has been part of Amul’s advertising for six decades. Obviously, Amul owes a lot to him for the entire branding he gave to Amul and giving this Amul girl to the world and making it the world’s longest advertising campaign with a single character,” Mr. Mehta told BusinessLine.
The Amul girl
daCunha created the Amul topical campaign featuring the iconic ‘Amul girl’ initially for Amul butter, with the tagline ‘Utterly Butterly Delicious’. The topical concept helped Amul strike a connect with consumers and the producers and farmers alike.
The ad designed by daCunha went public in 1966, when he was managing director of advertising agency ASP. He is survived by his wife Nisha, their son Rahul daCunha.
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest Business News Click Here
For the latest news and updates, follow us on Google News.
Denial of responsibility! NewsAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.
