© Reuters
By Sam Boughedda
Investing.com — Block Inc (NYSE:) subsidiary Square announced Wednesday that it has acquired GoParrot, an all-in-one digital ordering and marketing platform for restaurants.
GoParrot is based in New York, New York, and was founded in 2017, according to its LinkedIn page. It aims to help restaurants to connect more easily with customers through its omnichannel software.
The company has been a long-term partner of Square, with its products integrating with Square’s solutions ecosystem.
GoParrot also provides restaurants with marketing software that provides automated efforts for campaigns and allows sellers to access marketing reports to view engagement and revenue growth.
“With GoParrot, Square sellers can offer an exceptional customer experience with a customizable white-label app that merchants can design to be unique to their brand,” Square said in its press release.
“Through the app, buyers can seamlessly place orders while also viewing top selling items and deal popups for enhanced personalization. Restaurants can also increase buyer retention by offering consumers an easy way to track loyalty rewards right from their mobile device,” they added.
Block shares are down 3.2% Wednesday.
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest Business News Click Here
For the latest news and updates, follow us on Google News.
Denial of responsibility! NewsAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.
