Snowfall Enters Australia with Two TMC Agreements

Travel technology provider Snowfall is targeting the Australia corporate travel market with agreements with two travel management companies to provide Snowfall’s Junction One booking tool to their corporate clients.

The agreements are with global TMC Traveltrust, which began operations in Australia earlier this year, and MP Travel, which was acquired by U.K.-based Gray Dawes in January. Snowfall launched the Junction One tool, built from the technology of the Psngr1 tool, last month as a “gateway” to Snowfall’s Junction multimodal travel platform, which connects to multiple suppliers via an open API system.

Snowfall chief executive and founder Stefan Cars said Australia, where he said business travel market surpassed 90 percent of pre-pandemic levels last year, was “a strategic growth market with significant potential.” The company aims to disrupt what Cars called a “monopolistic technology landscape” for the corporate travel community in Australia.

“Australia’s unique business travel patterns and homogenous tech landscape create an ideal opportunity for Snowfall’s Junction platform, and we’re seeing demand from TMCs looking to differentiate themselves from the pack, underscored by technological innovation as they strengthen their offering to meet the needs of the next-generation workforce,” he said in a statement.