Rooter: Video Streaming Platform Signs Garena Free Fire Veteran, Lokesh Gamer in a Long-Term Exclusive Deal

India’s largest gaming and Esports content platform, Rooter, has just announced a new partnership with Garena Free Fire veteran, Lokesh Gamer. Lokesh Gamer is popularly known as the Diamond King of Free Fire due to his exploits in the game and has more than 15 million subscribers on his YouTube channel.

Through this deal, Lokesh Raj Singh aka Lokesh Gamerwill will now livestream all of his gameplays, including his popular Free Fire matchups exclusively on Rooter. Moreover, Rooster hopes to bolster their presence in India’s game streaming space through this partnership.

The India game streaming space now holds more than 400 million gamers and Rooter is striving towards its goal, which is to build the “largest and most engaging gaming content library for Indian Esport enthusiasts and game streamers.” This plan is already in action as Rooter hosts some of the biggest esports teams in India, such as Godlike Esports, Orangutan Gaming and many up-and-coming Esports teams.

Rooter has also managed to sign deals with some of the biggest names in the Indian Gaming industry such as; Jonathan, Shreeman, Neo, Rox and more. The association with Lokesh Gamer will now mark another valuable addition to their already massive roster of gamers and creators.

Here’s what Dipesh Agarwal, Co-founder and COO of Rooter has to say about the new deal with Lokesh Gamer:

“The market for live game streaming and game-based content creation as a medium of entertainment has exploded over the last few years. As the largest and most preferred game streaming platform in India, our aim is to be the destination for the most engaging and interactive content experiences.

We have been strengthening our tech capabilities and product features, which have attracted many popular streamers and tons of fans. Bringing top creators like Lokesh on board is another step towards our long-term goal of becoming the de facto live streaming and engagement platform for Indian gamers and gaming enthusiasts.”

Here’s what Lokesh Gamer stated about his new partnership with Rooter:

“Rooter has built a strong presence in the Indian live game streaming space in the last few years. With several interesting product features like the capability of directly streaming from the app, personalized user feeds and monetization models, they’ve created great opportunities for content creators to grow and fans to enjoy engaging content on the platform. I am excited to partner with Rooter and look forward to interacting with their strong gaming community and delivering entertaining live streams.”