Ram’s Premature Electrification Ad Is Being Called One Of Super Bowl 2023’s Funniest Commercials – SlashGear

Though we’ve known to expect Ram’s electric pickup truck for a while now, it was only on February 9 that we learned its official name: the REV 1500. A few days after that announcement, Ram took the wraps off the model, presumably timing the full unveiling to happen only hours before its humorous Super Bowl 2023 commercial. That leads Ram fans and EV enthusiasts to the Super Bowl spot, which is a spoof of an erectile dysfunction television commercial. Ram packed a bunch of amusing gags and winks in the video, including some that were more on the nose than others.

“Are you excited about buying an electric vehicle,” the commercial’s narrator asks, “but worried that it could leave you unsatisfied? Then you could be one of the many Americans concerned about premature electrification.” The whole point of the commercial is to hawk the REV 1500’s range-extending features, which are apparently still being designed, based on the commercial’s verbiage. Though the vehicle won’t hit the market until late in 2024, Ram has teased some of its features, including a wheelbase that is four inches longer than that of the regular ol’ gas-powered 2023 Ram 1500 in order to accommodate a larger battery. With that said, the model will face some stiff competition.