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Online slot that allows players to go head-to-head in a three-way duel to be marketed to more than 20 million players via innovative game promotion platform

SlotMasters, the pioneering online casino game that allows players to go head-to-head in a three-way duel, has become the latest product to launch via First Look Games, leveraging the power of affiliates for game promotion.

SlotMasters, by HungryBear Gaming, is an industry-first, multiplayer slot game where players can impact the outcome of their opponents’ score by strategically deploying a selection of power attacks and defensive moves. This elevates the level of entertainment and engagement in a way no other slot format has in addition to tapping into the increasing trend for slot tournaments.

Tournaments have grown in popularity in recent months but now SlotMasters will use First Look Games and its 800 approved publishers to drive awareness of the game and its new format among their partners’ collective audience, which totals a reach of 20 million players.

By becoming a First Look Games partner, HungryBear and the SlotMasters brand can share information about the game directly with affiliates. This includes accurate information, logos, promotional images and videos of the game. These are uploaded to the FLG library where affiliates then download what they need to review and promote upcoming games.

SlotMasters will also be able to access a range of new studio features following the launch of First Look Games 2.2 in February. This includes more options to manage their games and assets via a brand-new Studio Management Centre

Other key features include being able to announce any exclusivity arrangements they have on game launches as well as adding and removing jurisdictions for each game. FLG also provides granular data on uptake for the studio to measure the success of each launch.

Other highlights of First Look Games 2.2 include a cutting-edge API feature provided at no additional cost that provides connected access to game and game studio data, presented to affiliates in a structured format. This allows them to automatically create initial reviews of games and increase uptake for studios.

Tom Galanis, Managing Director at First Look Games, said: “The SlotMasters brand is bringing something entirely new to the industry and is already proving to be a big hit with players. By joining First Look Games, HungryBear Gaming can take game promotion to the next level by reaching an audience of players in the tens of millions.

“Of course, HungryBear Gaming has complete control over the information that is provided to affiliates, and this combined with our accuracy and compliance tools ensures the content published by our approved affiliates is responsible and correct.

“I’d like to officially welcome SlotMasters to First Look Games and look forward to supporting their success as our platform, tools and services raise awareness of the thrilling and hugely entertaining game they have created.”

Justin Chamberlain, CEO at HungryBear Gaming, added: “We have gained incredible traction in a short space of time with overwhelmingly positive feedback regarding the new format of SlotMasters. With First Look Games we have a platform to promote this to millions of players. By building a following, we’re also able to provide updates to what we know is an already engaged community. That we can do all this while ensuring the accuracy of information and compliance is a major upside for us.”

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