Magicpin has launched a 45-minute delivery service for medicines and other pharmacy stuff. As part of its cross-category drive in hyperlocal retail; the Magicpin service aims to offer prompt delivery and user-friendly experience to customers. Launched in 2015, Gurugram-based startup Magicpin helps connect offline retailers to online customers via an app. Its proprietary tech claims to enable the discovery of places and products in and around an area simply by pinning a location.
The 45-minute service is currently available in 15 cities which includes Delhi, Mumbai, Bangalore, Ahmedabad, Kolkata, Pune, Chennai, Hyderabad, Gurgaon, Noida, Faridabad, Ghaziabad and Jaipur. The company plans to extend the same across India, in sometime.
The Magicpin app, available on both Android and Apple iOS, shows offers at stores and products, which users can then purchase in-store or get home delivered. It is backed by marquee investors such as Lightspeed, Zomato, Waterbridge and Google. In November 2021, magicpin raised $60 million in Series D funding round to bolster its hyperlocal retail market expansion. At present, the network of the brand includes 6.5 million active users and 900,000 merchant partners across 50+ cities in India.
“When it comes to medicines, timing is everything. We are building this category with speed and promptness in mind. Existing services might require customers to wait anywhere between 2 hours to 2 days for their prescription to be delivered home. That’s not ideal to do when someone is unwell. We’re building pharmacy delivery on the backbone of the existing local pharmacies. We’re not building dark stores or taking inventory, but creating magic by putting our tech on top of the existing retail ecosystem”, said Anshoo Sharma, CEO & Co-founder, magicpin.
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