The new Lynk & Co all-electric vehicle is anticipated to launch in 2024 in Europe and the United Kingdom. However, the extra effort needed to homologate the car for U.S. sales may mean that Americans will have to wait until 2025 to get their hands on a Lynk & Co. Another obstacle to Lynk & Co’s U.S. debut is the company’s unique subscription model, which will require careful navigation of American business laws.
Although its cars are technically available for lease or purchase, most Lynk & Co drivers are encouraged to pay a monthly flat fee that covers the vehicle itself, tax, insurance, and maintenance. Lynk & CO remains the owner of the vehicle throughout the subscription.
In the case of Lynk & Co’s current model, the hybrid 01 (above), approximately 95% of customers are participating in the subscription model, paying €550 ($583) per month for use of the vehicle. Interestingly, the contract is cancellable with only one month’s notice. It’s certainly questionable whether American consumers will embrace a subscription model or, for that matter, where the EV will be assembled. In order to take advantage of lucrative U.S. tax incentives, Lynk & Co would need to produce the car in North America.
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