‘Level up’: The Daily Aus plots UK expansion after $1.2m capital raise

“Zara, Sam and their team are very impressive,” Gyngell said. “They understand their audience and respect them and in a very tough space, they’ve had some early success. It won’t come easy from now on, but it’s easy to support good journalists.”

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Koslowski bought a number of URL domains in 2013 (long before the launch of the publication), in the hope their operation would one day be global. Almost a decade on, the first place he and Seidler plan to launch is the UK.

“We’ve got 14 or 15 countries that are a good fit for the type of news that we do,” he said. “We think that the UK has the right media landscape for us to emerge as an interesting new player. The great thing about expanding overseas, at least for now is that the barriers to entry are relatively low.”

The Daily Aus is one of several publications that targets younger audiences who typically spend more time on social media. Legacy media – including News Corp’s national masthead The Australian – have tried in recent months to invest more in youth products. Seidler said she welcomed the competition.

“This is a traditionally under-serviced market and the more players, the better. It means young people have a choice as to where they get their news,” she said. “I believe our success is that we are authentically representing a community that we ourselves are part of, and that I think young people are quite discerning when that’s not the case.”

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