Discord has long had its eye on growth, partnering with Playstation and briefly entertaining a buyout offer from Microsoft. The new Server Subscriptions certainly represent a way forward. Discord will be providing a creator portal with fresh content and tools for would-be premium server owners, as well as shareable Promo Pages to facilitate quick and easy linking to paid servers.
That said, some amount of Discord’s appeal has always depended on the fact that it’s free. Discord has been testing various new community building strategies throughout the last year. Premium subscriptions allowing server owners to limit available content to paying subscribers was just one innovation among many, though they have now made the jump to full features included in the base client. Other field tests included Stage Channels that split server users into speakers and listeners, and Scheduled Events, which notify users when a preplanned server event goes live.
Data on buy-in for these innovations is sparse, but certainly none of them have as yet become a must-have for every Discord user. The popularity of services like this, above all the ones that require monetary investment from users, could push Discord forward into more wide-reaching applications — rather than just for gaming or creator communities.
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