Kambi unveils agenda for the Festival of Sportsbook 2023

Taking a popular celebrity, who is also an ardent sports fan, to one of the fiercest and most hotly contested derbies in the world? Utilising star power and brand advocacy to unlock brand synergies for strategic partnerships? Amplifying iGaming experiences with real-world match attendance and VIP experiences?

Khelraja recently said yes, yes, and yes to it all when it took its brand ambassador, the stunning Esha Gupta, to attend the Derby d’Italia in Turin to attend a feisty Coppa Italia match between Juventus and Inter Milan. The trip, documented by both Esha and Juventus Football Club on social media, gave users a glimpse of how Khelraja leverages partnerships and brand ambassadors to set the global benchmark for more immersive iGaming experiences through a comprehensive strategic approach.

Attending the first leg of Coppa Italia Semifinal match between Juventus and Inter Milan, Esha Gupta – an ardent football fan – received a VIP treatment amidst the exhilarating twists and turns that amplified her iGaming experience on Khelraja. She was also gifted a custom Juventus shirt featuring her name to further enhance the unmatched experience of watching one of the most celebrated derbies in the world at the hallowed Allianz Stadium. Khelraja is the official regional partner in Asia for Juventus Football Club and, through the partnership, gives users the opportunity to engage with all Serie A and Coppa Italia matches featuring Juventus and win exciting rewards by making the right pre-game predictions.

Speaking on the development, Mr. Japneet Singh Sethi, Country Manager – Marketing and Operations, Khelraja, said, “One of the biggest gaps in marketing, at present, is leveraging brand ambassadors to establish brand advocacy. Despite bringing multiple ambassadors on board, almost no brand makes use of the star power effectively, apart from making a few ad campaigns. We wanted to change this dynamic and showcase to stakeholders across the industry, including larger brands, the impact that brand advocacy can have on various aspects such as partnerships and marketing. Esha’s experience, complete with matchday attendance in Turin and iGaming on the Khelraja platform, adds more weight to her advocacy. With this, we are letting the world know that, when it comes to brand advocacy, strategic partnerships, and integrated user experiences, it is always better to do it the Khelraja way!”

Esha Gupta, Brand Ambassador, Khelraja, added, “Khelraja’s got a special place in my heart, and that surreal night I had in Turin just tells you why. As someone who’s always had a love for football, to experience what I did watching Juventus in action at the Allianz Stadium was beyond doubt something that will stay with me for the rest of my life. It was breathtaking – and that’s why I call Khelraja a family.”

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