Speaking on the partnership, Roku’s head of original content Brian Tannenbaum said Roku looks forward to “utilizing the power of the Roku platform to broaden its reach potential and drive new audiences to the series.”
Indeed, there’s a decent opportunity to grow viewership here. Roku estimates that The Roku Channel reached 100 million people in Q4 2022 alone. For comparison’s sake, MotorTrend’s YouTube channel has 6.83 million subscribers and counting. To date, the most watched episode has 1.4 million views, while no other video could crack 300,000. If even just 1% of Roku’s audience tunes in, it’ll handily exceed the average view count “Kevin Hart’s Muscle Car Crew” already earns.
In season two, which has just entered production, Hart and the Plastic Cup Boyz will open their own car restoration garage in Atlanta and learn everything they can about car culture as they establish their home base. Executive producers for the series include Hart, Bryan Smiley, Luke Kelly-Clyne, Mike Stein, and Kevin Healey for Hartbeat; Ben Silverman, Howard T. Owens, Drew Buckley, and Isabel San Vargas for Propagate; and David Lee for MotorTrend. The Plastic Cup Boyz will also serve as executive producers.
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