Glance Gaming: Women and Non-metro Gamers Leading the Growth as the Company ‘More Than’ Doubles Its Active Users

Glance has introduced an innovative way for people to consume content through lock screens. Glance Gaming is the gaming side of the company, and it has seen tremendous growth in the past three quarters. Currently, it allows users to discover over 400 causal games, pro gaming, tournaments and live game streams and more, directly on the lock screen of Android smartphones.

At the start of year, in January 2022, the company had recorded 30 million active users. That number has increased by 116% to 65 million active users, as of October 31, 2022. This has made it one of the biggest and wide-reaching gaming and game streaming destinations in the country.

The reason for such growth does have a major contributing factor, which is adoption of gaming amongst increasingly diverse demographic sets. From their active user base, 47% were found to be women and 73% were found to be from non-metro cities.

Through this finding. the company has learned that gaming is growing in India exponentially as it has not just reached many regions but has also broken age barriers as well. Glance Gaming also revealed that 27% of the users were in the 45-54 age category and 19% of the users were in the 55+ age group.

Another contributing factor was the ease Glance brings to the table, as players were able to find games very easily. They are also able to play these games without downloading them, so no minimal storage also works.

Here’s what Bikash Chowdhury, Chief Marketing Officer at Glance had to say:

“We see gaming as one of the most powerful and educative forms of entertainment available today. Glance is committed to bringing a daily dose of world class gaming experiences to people on their lock screens and by doing so, we are expanding the gaming user base worldwide.

The insights in our Glance Gaming Trends Report, 2022 testify to the fact that that consumers across the spectrum are loving the Glance Gaming proposition of fun, exciting and engaging games aided by easy discovery and simplified usage.”

Within the last year, Glance Gaming has increased its library to more than 400 games which are split between more than 15 categories. 30% of the users have enjoyed strategy games. Similarly, 15%, 12% and 11% have come through puzzles, arcade and simulation, respectively. Along with that, among new users, 50% of them continue to engage on Glance Gaming even after 6 months.