End-to-end encryption is said to be the cornerstone of user privacy. WhatsApp is one of the most popular platforms to use end-to-end encryption for user data. Now, a report has emerged that says that Facebook — which owns WhatsApp — is looking for ways to analyse encrypted user data without actually deciphering it.
According to a report by The Information, the social media giant is working on recruiting artificial intelligence researchers to look into the matter.
According to a report by The Information, the social media giant is working on recruiting artificial intelligence researchers to look into the matter.
How and why does Facebook plan to do this?
One of the key reasons could be to target ads based on encrypted user data, which could further boost company’s revenues. The report says that the particular area of research Facebook is looking into is called homomorphic encryption and it relies quite a lot on mathematics. What homomorphic encryption does is that it it allows companies like Facebook to analyse the encrypted data without actually knowing the contents of it. It would also protect user data from cybercriminals and maintain privacy as well. Reportedly, Microsoft, Amazon, Google have also been working on this.
Facebook hasn’t clarified anything about this new idea. However, the company told The Information that is is “too early for us to consider homomorphic encryption for WhatsApp at this time.”
The plan if it materialises could help Facebook a lot. For a company that often finds itself in the firing line over user privacy, this would give it an edge to show that user privacy remains paramount. As mentioned earlier, it would help the company in targeted ads, which is a big source of revenue. The report, however, states that it could take quite a while for Facebook to effectively utilise homomorphic encryption.
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest Technology News Click Here
For the latest news and updates, follow us on Google News.
Denial of responsibility! NewsAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.
