Meta Platforms introduced the Shops feature for users to search and buy products on Facebook and Instagram in 2020. Moreover, the company even asked businesses to set up their digital storefront at Shops on both social media platforms. Now, Meta has updated its blog post to announce that Instagram is receiving a new payment feature that will allow users to purchase from small businesses through direct messages. This feature is expected to widen the company’s e-commerce offerings on the photo-sharing platform.
How will this new feature help users
As per Meta’s blog post, Instagram users will be allowed to buy from qualified small businesses on the platform without even leaving the chat. Previously, users had to come out of a certain post to send a message to a business on chats to enquire about a product that they wanted to purchase. However, now users can send direct messages about customisations and can even place orders in the same chat.
Moreover, this new feature will also make it easier for users to track their orders as it will offer details about the same in that particular chat along with allowing users to ask the businesses any follow-up questions. Apart from that, users will also be allowed to use Meta Pay to complete the financial transactions for their purchases. Meta has also claimed that the payments will be processed securely and the purchases will be protected.
Other features recently introduced on Instagram
Instagram has also recently announced new features that are directed toward creators as the company tries to turn this social media platform into “the best online space for creators to make a living.” In January 2022, the company introduced the first version of its subscription feature for creators in the US and was also testing the same in India, simultaneously.
However, Adam Mosseri, head of Instagram has recently announced that the company is now introducing more subscription features to Instagram through a video post on the social media platform. Mosseri also added that the new subscription feature will allow Instagram creators to have a steady and sustainable income.
The company has debuted separate — chats, reels, posts and home tabs for subscribers on the platform. Moreover, the subscriber home tab even allows users to filter out posts that are available only for them.
How will this new feature help users
As per Meta’s blog post, Instagram users will be allowed to buy from qualified small businesses on the platform without even leaving the chat. Previously, users had to come out of a certain post to send a message to a business on chats to enquire about a product that they wanted to purchase. However, now users can send direct messages about customisations and can even place orders in the same chat.
Moreover, this new feature will also make it easier for users to track their orders as it will offer details about the same in that particular chat along with allowing users to ask the businesses any follow-up questions. Apart from that, users will also be allowed to use Meta Pay to complete the financial transactions for their purchases. Meta has also claimed that the payments will be processed securely and the purchases will be protected.
Other features recently introduced on Instagram
Instagram has also recently announced new features that are directed toward creators as the company tries to turn this social media platform into “the best online space for creators to make a living.” In January 2022, the company introduced the first version of its subscription feature for creators in the US and was also testing the same in India, simultaneously.
However, Adam Mosseri, head of Instagram has recently announced that the company is now introducing more subscription features to Instagram through a video post on the social media platform. Mosseri also added that the new subscription feature will allow Instagram creators to have a steady and sustainable income.
The company has debuted separate — chats, reels, posts and home tabs for subscribers on the platform. Moreover, the subscriber home tab even allows users to filter out posts that are available only for them.
Also Read: Instagram’s new AI tool can figure out if you are lying about your age on the social media platform. Click here to read more
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