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Playson, the fast-growing digital entertainment supplier, has announced Vsevolod Lapin as its new Chief Operating Officer (COO).

With more than 10 years’ experience in strategic marketing and product management, Lapin will support the company enforce its new brand identity – overseeing Playson’s product portfolio, enhanced game production, tools creation and market expansion.

Lapin joined Playson in 2017 as a Product Manager and after eight months was promoted to Head of Product Department. Now four years later he has once again raised his position at the company. Before joining Playson, Lapin held a Senior Brand Manager position at The Coca-Cola Company.

The structural change follows Playson’s recent decision to introduce a refreshed brand identity, which illustrates the company’s ambitious growth strategy to deliver its high-quality games and supporting promotional tools to more customers worldwide.

Commenting on the appointment, Alex Ivshin, Playson CEO, said: “Everyone at Playson is pleased to have Vsevolod as our new Chief Operating Officer, we’re adamant that he will deliver fantastic results for the company.

“During his time with us, Vsevolod has consistently shown to be hard working, passionate, and dedicated to bringing the next wave of exciting products to our offering. As we look to build on our recent momentum and extend our reach across regulated markets.”

Vsevolod Lapin, Playson COO, added: “I’m thankful for the opportunity to contribute in this new role which brings forward fresh challenges. It’s a very special moment for me, especially since the news comes at such a pivotal time for Playson.

“The company has an incredibly talented team and has progressed so much in such a short amount of time. As we march onwards with our fresh brand identity, we will only continue enhancing our position across the iGaming industry.”

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