Los Angeles-based Rostrum Records has appointed Edith Bo as Head of A&R.
In this role, Bo will be responsible for setting and overseeing the overall direction of A&R strategy, including scouting and signing new artists.
Additionally, she will be responsible for developing strategic branding partnerships and will be working closely with Rostrum’s marketing team to create and implement innovative solutions for artists.
Bo will report to Rostrum Records President, Erika Montes.
Bo joins Rostrum from SoundCloud where she spearheaded their first songwriter initiative called “Unsung Heroes,” as well as publishing and sync partnerships.
Prior to SoundCloud, Bo served in artist management and A&R at Roc Nation, where her clients included Big Sean, Mustard, Hit-Boy and Santigold.
Bo also has years of experience in artist management with Elitaste Music Management, where she worked with Wale and Capital Cities.
In 2017, she co-founded the artist management and music publishing company Arketek, where she signed and developed top industry songwriter 8AE.
This appointment comes off the heels of Rostrum Records announcing its 20th anniversary, and the launch of Rostrum Pacific, a parent company designed to accommodate Rostrum’s portfolio of entertainment properties.
The label’s founder and CEO, Benjy Grinberg, unveiled Rostrum Pacific as a strategic step to consolidate and support a range of premium entertainment properties.
Leading the new venture is Jonathan Partch, the longstanding General Manager of Rostrum Records, who assumes the role of Chief Operating Officer at Rostrum Pacific.
MBW understands that Rostrum Pacific is set to house an acquired company at Rostrum, with more details expected later this summer.
Rostrum Records was Founded in 2003 and is home to a roster of artists including DC The Don, Alé Araya, Lou Phelps, My Favorite Color, Brevin Kim, Fat Nick and more.
The label notably discovered superstar Wiz Khalifa, as well as Mac Miller, who under his deal with Rostrum, had the first independently released debut album to land at No.1 on Billboard’s Top 200 since 1995.
“Edith is a rockstar A&R executive with deep relationships throughout the industry from artists, managers and labels alike.”
Erika Montes, Rostrum Records
“Edith is a rockstar A&R executive with deep relationships throughout the industry from artists, managers and labels alike,” said Montes.
“I’ve long admired her work over the years and am excited to finally work together as she becomes the latest addition to Rostrum’s growing team.”
“It’s an exciting time in music and I’m honored to have the opportunity to join the Rostrum family as head of A&R.”
Edith Bo
“It’s an exciting time in music and I’m honored to have the opportunity to join the Rostrum family as head of A&R,” said Bo.
“With its storied label legacy entering a new chapter, I look forward to ushering in a new wave of artists to help realize their vision and achieve success as they touch the world through music.”Music Business Worldwide
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