Disney+ Ad-Supported Tier Officially Announced

Although it’s never fun to be interrupted mid-episode or a movie with a long string of ads, many of us are already used to just that through watching television. One of the benefits of choosing a streaming service over cable has, traditionally, been the fact that there are no ads. However, the ability to pay less while still having access to Disney’s robust library could potentially draw in a lot of new users. Disney+ wins on every front here, of course, both on extra subscriptions and advertising deals, but this is a good deal for budget-conscious customers, too.

It’s worth noting that Disney+ owns Hulu, yet another streaming service that offers an ad-supported subscription tier with great success. It certainly indicates that customers are willing to sit through ads, if it gets them access to their favorite content. With that said, Disney+ is not the most expensive streaming platform on the block to begin with — at $7.99 a month, it’s cheaper than most of its competitors, including Netflix and HBO as well as Disney’s own Hulu service.

With that price tag, it’s hard to imagine how cheap Disney’s new “with ads” plan is going to be. The company hasn’t disclosed when exactly to expect the new subscription tier just yet, or how much it’s going to cost. Disney hopes that the ad-supported subscription system will help it achieve its long-term goal of hitting up to 260 million Disney+ subscribers by the end of 2024.