Charlotte Birch and Nathan Liddle-Hulme have been promoted to joint Heads of Marketing for the UK at AWAL.
The two promotions follow the recent elevation of former VP of Marketing, Aaron Bogucki, to Global Head of Audience Development.
Reporting directly to General Manager Paul Trueman, Birch and Liddle-Hulme will be responsible for overseeing the UK marketing teams and campaigns.
They will each run their own team but work closely and collaboratively as one UK marketing department, says AWAL.
Liddle-Hulme joined AWAL in 2015, and has since managed global campaigns for Lauv, Dadi Freyr, Kim Petras, Rex Orange County and Everything Everything.
Birch, meanwhile, joined AWAL from Island Records in 2019, where she helped on marketing campaigns for Sigrid, Easy Life and JP Cooper.
At AWAL, she has recently managed campaigns for girl in red, Joesef, Bruno Major & CMAT.
In May, Kobalt Music Group sold AWAL to Sony Music Entertainment in a $430 million deal.
“Charlotte and Nathan have proved themselves to be entrepreneurial, forward-thinking marketers.”
Paul Trueman
Paul Trueman, said: “Charlotte and Nathan have proved themselves to be entrepreneurial, forward-thinking marketers, epitomising AWAL’s core values of building global marketing campaigns with artists at the centre.
“Their individual marketing skills, approach and experience complement each other perfectly and together they will form a formidable force and continue to drive AWAL’s marketing team forward.”
“it has been a privilege to work alongside such a stellar team of marketers.”
Charlotte Birch
Charlotte Birch, said: “Since joining AWAL two years ago it has been a privilege to work alongside such a stellar team of marketers.
“The team’s success across such a breadth of campaigns over the past year alone is a testament to the team’s tenacity & innovative approach.
“Thrilled to be working and learning alongside Nathan over this next phase & continuing to push the boundaries in this space.”
“The marketing team at AWAL is full of creative, passionate, hardworking people.”
Nathan Liddle-Hulme
Nathan Liddle-Hulme, added: “Having worked at AWAL for over 6 years, I’ve been lucky enough to be part of the label’s development and evolution.
“The marketing team at AWAL is full of creative, passionate, hardworking people and working with them everyday, sharing ideas and continually developing our approach is really rewarding.
“Heading up the UK team with Charlotte is a brilliant opportunity for us to continue the evolution and to create market leading and impactful campaigns for our artists.
“AWAL has enjoyed its most successful year to date in 2021.”
Paul Hitchman, AWAL
Paul Hitchman, President of AWAL, said: “AWAL has enjoyed its most successful year to date in 2021, delivering Top 10 records for a diverse range of independent artists including Little Simz, Jungle, girl in red, Nick Cave & Warren Ellis and Frank Carter & The Rattlesnakes as well as developing and nurturing a number of new, up and coming artists such as Alfie Templeman, Tamera, Joesef, CMAT, tora-i, Porij, DYLAN and many more.
“A key to our success has always been the quality of our team.
“Charlotte and Nathan are both smart, progressive, strategic executives whose skills and experience create an incredible combination.”Music Business Worldwide
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