Fifty branches of Yeinot Bitan, Mega, and Super around Israel have been closed yesterday and today and will reopen tomorrow at midday as Carrefour stores. For more than a year Electra Consumer Products (TASE: ECP), which has the Carrefour franchise in Israel, has been working on the festive opening of the new chain asa well mas all the logistics and marketing and from tomorrow there will be a major ad campaign. Carrefour’s online sales site will also start operating tomorrow. The company has invested NIS 250 million in the launch.
RELATED ARTICLES
Carrefour private brand already cutting prices in Israel
Israel will be the 50th country in which Carrefour operates which is why the company was pushing for 50 branches to open on the first day of operations here. Carrefour already operates 14,000 branches in 49 countries across Europe, the Middle East, East Asia, Africa and South America with annual sales of €81 billion. The company has hundreds of factories producing 14,000 different food products under 20 brands.
Overall Electra Consumer Products plans opening 80-100 branches around Israel by the end of 2023. Each branch will sell over 1,000 different products in 80 categories including 400 food products including organic food products and 600 non-food products including cleaning products and toiletries.
There will be three formats for branches: Carrefour City (neighborhood stores); Carrefour Market (medium-sized stores); and Carrefour Hyper (discount stores).
Outlets have been designed by the global Carrefour company and set up in accordance with the international concept of the store. 20 professionals spent time in Israel in recent months to train local teams.
In the first stage there will be three Carrefour Hypers in Ra’anana, Netanya and Beit Shemesh – each about 2,500-4,000 square meters in size compared with 1,200 square meters for the Carrefour Market stores.
Published by Globes, Israel business news – en.globes.co.il – on May 8, 2023.
© Copyright of Globes Publisher Itonut (1983) Ltd., 2023.
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest Business News Click Here
For the latest news and updates, follow us on Google News.
Denial of responsibility! NewsAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.
