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B2B casino games supplier Kalamba Games has partnered with leading affiliate platform First Look Games. The deal will ramp up the distribution of game information and increase visibility with affiliate outreach on its rich portfolio of game content.

First Look Games is the ultimate platform for game studios to connect with iGaming affiliates with its community collectively boasting over 20 million casino players around the world. It gives publishers in the affiliate space access to accurate game information, assets and content approved for use direct from the studios.

Kalamba Games says the partnership will help it leverage its affiliate efforts in the most efficient way possible, increasing exposure for new titles, such as the newly released Rumble Ratz Megaways^TM and forthcoming titles, Fruitmax Caslinez and Machina Reloaded Megaways^TM.

The partnership will give Kalamba access to the innovative First Look platform, which already has direct access to more than 800 approved affiliates.

Kalamba Games was formed in 2016 with a mission to disrupt the igaming market through a powerful combination of innovative content and promotional tools. Today, it is more than just a leading development studio. It has become a technology provider and distributor via its own BullsEye RGS, offering distribution and promo tools with a focus on regulated markets.

Gareth Dando, Kalamba Games marketing director, said: “As we continue expanding, having targeted control of what we communicate to the affiliate ecosystem is crucial for us, and First Look Games is the platform to deliver that. It manages the heavy lifting of affiliate outreach while adding a comprehensive and responsible way to promote games to players. From our point of view, this takes affiliate marketing to the next level and there’s nothing else in the industry that can do that.”

Tom Galanis, managing director at First Look Games, said: “We’re delighted that Kalamba Games has chosen First Look Games. It’s an established brand with an exciting pipeline. We look forward to helping support them maximize their potential with more exposure via the industry’s most comprehensive affiliate marketing hub.”  

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