M&M’s made headlines earlier this week when the company announced that it would be “indefinitely” retiring its beloved “spokescandies” mascots in the wake of an uproar over a “women’s empowerment” campaign and the changing of the mascots’ outfits to make them more diverse.
Now, other companies are following suit. On the heels of M&M’s reveal, A&W Restaurants made a cheeky announcement that its beloved mascot, Rooty the Great Root Bear, would no longer be pants-less — he’ll now wear jeans.
In an almost word-for-word identical announcement, A&W joked that “even a mascot’s lack of pants can be polarizing” and noted that though the bear would now be sporting jeans, he would still remain the company’s spokesperson, as the company is confident that he will “continue to champion good food & good times for many years to come.”
A message from A&W. pic.twitter.com/WGdF12TSyg
— A&W Restaurants (@awrestaurants) January 24, 2023
Later Wednesday afternoon, A&W admitted that the announcement was, in fact, a shtick and that the mascot would not be changing.
A&W fans and Twitter users joked with the brand upon reading the original Tweet.
I am enraged. A&W has gone woke and I will be boycotting the nones and nones of their restaurants in my area.
I WANT MY BEARS PANTSLESS JUST AS GOD CREATED THEM.
The sweater can stay, tho. God loves sweaters.
— insubordinate and churlish, disillusioned (@DisillusiondRev) January 25, 2023
A&W Restaurants said it would outfit mascot Rooty the Great Root Bear in a pair of jeans moving forward due to the “polarizing” nature of his lack of pants.
I think we can all feel safer now… pic.twitter.com/VgrpvHGWLj
— Back2Source (@NoLight4Me) January 25, 2023
Jeans?!!! At least do leggings
— carly (@fYLRAC) January 25, 2023
Upon M&M’s announcement on Monday, the company told fans that the candy mascots would be replaced with comedian Maya Rudolph in what many were speculating was a setup for a Super Bowl commercial. The company did not comment on the rumors.
A&W Restaurants is a fast-food chain based in Kentucky, popularly known for its draft root beer and root beer floats.
There are currently about 600 locations operating in the U.S.
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest Business News Click Here
For the latest news and updates, follow us on Google News.
Denial of responsibility! NewsAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.
